Wuacamoli Caps
#photography #art direction #conceptualization
We´re living in the times of the internet and our search for the meaning of things there is natural and ineluctable. In as much as something incoherent and absurd appears, we experience a chaotic sensation since our body demands an understanding of the relations between the elements which maintain order.
Wuacamoli exists in the nonsense to come into existence by itself and get into a word that gives meaning to it; all of them true and false.
Wuacamoli is a colombian fashion brand that wants to expose the effort of a couple of entrepreneurs among a big colossal brand economy, becoming a project that makes bigger the talent, the creativity and the local industry.
Through its clothes Wuacamoli is giving a meaning, but the real and serious thing is in the search for more meanings when those clothes are in front of the final consumer and through their social media. Sense hidden in nonsense.
“Since nothing matters, you´re free to assign value to whatever you want. So you don´t have to feel like you´ve wasted your life playing video games and reading comic books. It made you happy. So it mattered. And if it mattered to you, you mattered too”.
Art Direction: Santiago Lizarazo – sadti
Copywriter: Valeria Quitian
Video: Suprematist
@Wuacamoli
January 14, 2019