Canal 1 – Young Lions
canal 1 / Young Lions Competition: #conceptualization #retouching
Since Canal 1 was founded as a national television alternative, its live programs has given legitimacy by news content since they are practical, inclusive, accessible to all, independent, and free. Through live television programs, such as the news, which are so compelling and urgent that viewers do not have time to turn away, it guarantees that its content is authentic.
Insight: The housework can be too lonely, so the housewives find company in the tv; indeed in the colombian`s kitchen can´t miss a TV.
Copy: News that you can not miss a second, seriously, even a second (David Botero).
Art Direction: Santiago Lizarazo – sadti
Copywritter: David Botero
April 8, 2019