We invited the entire cast of Siempre Bruja as well as their biggest fans to Cinema Paraíso so that they could spend one night playing the lead characters in a setting that was inspired by nighttime Cartagenean life, tribal music, ancient magic, and the quironic arts. It only took a typical Bogotana evening with rain, dressed-up light, and a welcoming location to remind each guest that they belong to the place where the magic happens.
Art Direction: Santiago Lizarazo – sadti Copywritter: Valeria Quitian Executive Account: Paula Moncada