Netflix – To All The Boys – Event
#art direction #creative strategy
People were starting to talk about Valentine’s Day in whispers all around the world. In its nearly limitless library of films, Netflix had something special planned for this day: the planned debut of “To All the Boys I Love Before” Part II. We provided visitors with the ideal evening to recreate the genuine “Netflix and Chill” on a February night at the Museo del Chicó, complete with hundreds of flowers in sight, love letters, friendship bracelets, and Lara Jean’s room in front of a giant screen.
Agencia Milagros, Bogotá, Colombia.
Art Direction: Santiago Lizarazo – sadti
Copywritter: Valeria Quitian
Executive Account: Paula Moncada
Photo: Andrés Alvarado
February 12, 2020